Color

Brand colors

Use the primary blue consistently and reserve red for purposeful emphasis.

Pantone 541 C

Primary Euthenics blue for logos, navigation, headings, and major brand surfaces.

60% lighter

#99B1C6

Light backgrounds and subtle accents

40% lighter

#668AA9

Secondary elements and borders

Base color

#003C70

Primary brand elements

40% darker

#002443

Strong emphasis and interactive states

60% darker

#00182D

Dark backgrounds and high-contrast text

Pantone 200 C

Secondary Euthenics red for deliberate accents, highlights, and calls to action.

60% lighter

#E39DAC

Accents on dark surfaces

40% lighter

#D66D82

Supporting accent states

Base color

#BA0B2F

Primary accent and calls to action

40% darker

#70071C

Active states and strong emphasis

60% darker

#4A0413

Deep accents

Neutral palette

Supporting colors for type, borders, backgrounds, and content hierarchy.

White

#FFFFFF

Primary surface

Surface

#F3F6F8

Alternate section surface

Line

#D7E0E7

Borders and dividers

Muted text

#526372

Supporting copy

Body text

#263746

Primary body copy

Ink

#152331

Strong content

Logo system

Official logos

Use supplied artwork without redrawing, stretching, recoloring, or changing proportions. The standalone E never includes the wordmark baseline or crosshair.

Euthenics primary logo in blue
Primary logo — blueUse on light backgrounds
Euthenics primary logo in white
Primary logo — whiteUse on dark backgrounds
Standalone Euthenics E in blue
Standalone E — blueUse on light backgrounds
Standalone Euthenics E in white
Standalone E — whiteUse on dark backgrounds

Logo typography

Typeface
Bitter
Wordmark weight
SemiBold / 600
Standalone E weight
ExtraBold / 800
Standalone mark
Use the supplied plain E artwork without the wordmark baseline or crosshair.

Brand assets

Download the complete logo package.

Download assets